OUR ETHOS

What we stand for at ROOD

At ROOD, our mission is to inspire and empower you to embrace your unique self through movement, creativity, and fashion—helping you feel bold, confident, and unstoppable. We are committed to fostering a community where diversity is honored, inclusivity is a core value, and every individual is recognized, respected, and celebrated.

TIMELESS DESIGNS

We don't follow the quick turn over of the fashion cycle, our designs are thoughtful and made to last. ROOD designs are crafted to be timeless pieces that celebrate your natural curves, making you feel both sexy and powerful. Each creation merges style with innovative design to endure a lifetime of beauty while embracing an avant-garde spirit.

MADE IN FRANCE

We proudly handcraft our ROOD designs in Paris, France, partnering with trusted artisans who share our commitment to fair wages and exceptional quality. By keeping our production local, we ensure that labor conditions and quality standards reflect our core values.

SMALL PRODUCTION

As a small business committed to reducing waste in the fashion industry, we prioritize mindful production. By basing our output on your needs, we rely on pre-orders to gauge demand, allowing us to create limited, carefully crafted batches. This approach ensures we avoid overproduction and stay true to our values of sustainability and responsibility.

WHAT WE DO

At ROOD, we believe that every individual’s identity and creativity should be celebrated. Whether you are a dancer, a movement lover, or simply enjoy a night out on the town—you should feel free to move freely, as you desire—in your own unique style, in your own beautiful way.

We bring that philosophy to life at ROOD through our purposeful reinvention of active wear—merging ballet, dance wear, and all movement activities into captivating statement pieces. Unexpected and unconventional—ROOD is creatively designed to break away from the cookie-cutters, the uniformity, and the “sameness” that restricts an individual’s personality and flair. With bold and fierce designs, ROOD strives to support your expression through movement. From dancing—in a studio or at the party of the year—to winning games on courts, ROOD makes you feel unstoppable. ROOD is more than just what you wear.