A MESSAGE FROM OUR FOUNDER
My journey from the world of classical ballet as a professional ballet dancer to the world of luxury & fashion as both a designer and an innovation experience project manager has brought me to this exciting moment, the creation of ROOD by sylvie rood. This brand is a project of love to share how I stepped into my power, accepted my body, and found a beautiful unique me through fashion and movement. My wish is for you to embrace your awesomeness and enjoy these designs in your professional, artistic, and personal lives. From the barre to the bar, experience what ROOD is to you. Thank you for your trust.
XO
Sylvie
TIMELESS DESIGNS
At ROOD, we reject the fast-paced fashion cycle. Our designs are thoughtfully created to last, transcending trends and celebrating your natural curves. Crafted to be timeless, each piece makes you feel both empowered and confident. With a perfect balance of style and innovation, our designs are built to endure, embodying an avant-garde spirit that stands the test of time.
MADE IN PARIS
At ROOD, we take pride in handcrafting our designs in Paris, France, working closely with trusted artisans who share our dedication to fair wages and superior quality. By keeping production local, we ensure that both labor conditions and craftsmanship align with our core values of integrity and excellence.
SMALL PRODUCTION
As a small business dedicated to reducing waste in the fashion industry, we prioritize mindful production. By relying on pre-orders to gauge demand, we create limited, carefully crafted batches that align with your needs. This approach helps us avoid overproduction and stay true to our core values of sustainability and responsibility.
WHAT WE DO
At ROOD, we believe every individual’s identity and creativity deserve to be celebrated. Whether you're a dancer, a movement enthusiast, or simply love a night out, you should feel free to move and express yourself in your own unique style.
We bring this philosophy to life by reinventing activewear—combining ballet, dancewear, and movement-focused designs into bold, captivating statement pieces. ROOD is anything but conventional; it’s designed to break away from the cookie-cutter, the uniform, and the "sameness" that stifle individuality and flair.
With fierce, eye-catching designs, ROOD empowers your expression through movement. Whether you’re dancing in the studio, owning the party, or dominating the court, ROOD helps you feel unstoppable. ROOD is more than just activewear—it's a statement of who you are.